Cloud & Commerce, the specialist go-to-market and channel operating partner for commerce and technology vendors, today announces a strategic partnership with Sogolytics, the experience management platform helping organisations capture customer and employee insight through structured feedback, measurement and action. The partnership will initially focus on expanding Sogolytics’ commercial presence across the UK and Europe through a joint go-to-market programme covering market development, co-sell activity, partner enablement and campaign execution.

Cloud & Commerce will support Sogolytics by opening commercial conversations across its retail, eCommerce and wider customer-facing business network, while working closely with the Sogolytics team on enablement and early market traction in the region.

The announcement comes at a time of continued change across the experience management and customer feedback software market. As organisations reassess existing platforms in light of cost, complexity and changing operational needs, demand is growing for solutions that deliver actionable insight and support more effective decision-making.

Sogolytics combines customer experience, employee experience, survey and feedback capabilities in a platform designed to support both growth-stage organisations and enterprise environments. Through the partnership, Cloud & Commerce and Sogolytics will help organisations adopt more practical, insight-led approaches to customer feedback, experience measurement and operational improvement.

The partnership launches with an active joint GTM programme spanning co-sell activity, campaign development, partner engagement, and market-facing initiatives designed to help organisations review, strengthen and act on their feedback and experience management programmes.