Meet the Team Behind Global Commerce Growth
Every successful partnership starts with great people. Our experienced team works alongside technology vendors, agencies, and commerce brands to accelerate market expansion, build strategic partnerships, and deliver measurable commercial growth across the UK, Europe, Türkiye, Asia, and beyond.
400+
Companies Connected
4+
Global Regions
20+
Technology Solutions
100+
Strategic Partnerships
Leadership Team
Leadership That Drives Results
Behind Cloud & Commerce is a team of experienced commerce professionals, partnership specialists, GTM strategists, and commercial leaders dedicated to helping technology vendors scale into new markets.
Kamal Hussain
Founder & CEO
Built Cloud & Commerce into a global GTM and channel partner for modern commerce technology, connecting vendors to routes to market across the UK, Europe, Türkiye and Asia. Over 20 years he’s built commercial engines for enterprise tech, SaaS, retail and e-commerce, working with names like Celtic FC, Spotlight Group and Ebuyer.
Adrian Studd
Commercial Director
25+ years running direct, channel and vendor alliance sales. Builds sales playbooks, GTM strategy and CRM discipline for start-ups and has personally exited a business he founded. Focused on fractional leadership that gets lean teams selling like a much bigger operation.
Redmond Orme
Global Partnerships Director
Spent 15 years in enterprise IT sales, then 10 building and repairing SaaS channel programmes at Infor, SAP Concur, IFS, Veritas and Snyk. Took IFS’s channel CAGR from 10% to 55% and built Infor’s cloud ERP territory from zero to $4.5M ARR in three years. Specialises in programmes that convert to actual resell, not just referral.
Nick Rainsford
Sales Director
Four years as Senior Sales Manager driving enterprise e-commerce sales as a trusted Adobe Gold Partner, helping the team secure Gold Partner Status with Adobe for 2022/2023. Manages complex sales pipelines and strategic proposals, matching the right platform to the right growth strategy so client technology investments actually move the numbers.
Nick Rathod
Sales Director, Asia Pacific
20 years leading technology and operations transformation across multinational environments, with a track record built on Mitel, WPP and GSK. Led teams of 250+ across APAC, EMEA and North America, managing technology budgets north of £50M. Specialises in stabilising operations through M&A integration and scaling shared services across the ANZ region.
Enes Tekcan
Regional Director, Türkiye & Emerging Markets
Former diplomat with an M.Sc. in Economics from Lund University. Brings international trade negotiation and comparative market analysis to Cloud & Commerce’s expansion across Türkiye and emerging territories.
