Brevo - Cloud & Commerce

Brevo: email, SMS, WhatsApp, CRM and loyalty in one platform

Priced on what you send, not on the size of your list. Hosted in the EU. Cloud & Commerce models the commercials, plans the migration and builds the campaigns before you commit to anything.

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Customer engagement • Marketing automation • CRM & sales • Multichannel messaging

Join 600,000+ customers around the world who trust Brevo

The platform

Four contracts, one customer

Most commerce teams are running four contracts to talk to the same person.

An email platform billed on the number of contacts you store. A separate SMS provider. A chat widget nobody owns. And a CRM the marketing team can read but can’t write to.

The bill rises every time the list grows, whether or not you email anyone. The customer record is split four ways, so segmentation stops at whatever your email platform happens to know. And every new channel starts another procurement cycle.

If that’s your stack, the platform isn’t the constraint. The architecture is.

The platform

One platform, four ways to listen and act

An experience management platform that captures, analyses, and acts on feedback from customers and employees, combining AI-assisted survey design, omnichannel listening, sentiment analytics, and automated alerts so teams move from feedback to action in minutes, not months.

Campaigns & automation

Multi-step journeys across email, SMS and WhatsApp, with segmentation, A/B testing and AI send-time optimisation.

Transactional messaging

Order confirmations, shipping alerts and password resets over API or SMTP — available on every plan, including free.`

Sales & CRM

Custom pipelines, deal automation, meeting scheduling and call recording, running on the same contact data as your marketing.

Brevo Data Platform

Unify data from your store, POS, warehouse and ERP into one customer record you can segment and act on.

Transactional messaging

Points, tiers and rewards connected natively to customer data, with vouchers and cards pushed directly to mobile wallets.

Sales & CRM

Shopify, WooCommerce, Magento, WordPress, Salesforce, Stripe, Zapier and more — plus an open API and full SDK library.

Channels

You're paying for contacts you don't email

Most email platforms bill on the number of contacts stored, so the invoice rises as the list grows even when sending stays flat. Brevo bills primarily on emails sent, with large contact storage included. For businesses with big lists and moderate send frequency, that reverses the cost curve entirely.

Contact-based pricing

The list storage trap

You pay for the list you store. Costs rise with list growth, whether or not you email. Cleaning your list becomes a cost-saving exercise. Budgets get harder to forecast as you grow.

Send-based pricing

Activity-aligned billing

You pay for the campaigns you actually run. Costs track your marketing activity. You can keep the whole audience and choose who to send to. Budget follows the sending plan you already have.

One thing worth saying

This model doesn’t work in every direction. If you send daily to a small list, contact-based pricing can come out cheaper. The calculation favours large lists and moderate frequency. That’s precisely what we model for you — using your actual numbers rather than a vendor’s example.

Get your Brevo cost comparison

Tell us what you’re on now. We’ll come back within 48 working hours with a like-for-like costing against your real list and send volume — no demo required.

Five ways we help teams get more from Brevo

Where Brevo Fits Best

E-commerce & retail

Most retail marketing platforms only know what happens online. Brevo connects store, POS and e-commerce data into one customer record, so abandoned-cart flows, back-in-stock alerts and post-purchase journeys run on the full picture.

Multi-site retail & hospitality

Loyalty programmes that look the part need infrastructure to match. Brevo's loyalty engine and mobile wallet push digital cards and vouchers directly to a customer's phone — tied to one record that updates across every location.

SaaS & subscription

Your onboarding sequences and your billing alerts should not live on two different platforms. Brevo runs marketing campaigns and transactional messaging on the same API, so your engineering team maintains one integration, not two.

Travel & experiences

A booking confirmation, a pre-trip checklist, an in-trip message and a post-trip review request are one customer journey. Brevo sequences them across email, SMS and WhatsApp, in the language relevant to where the traveller is going.

Education & training

Enrolment journeys, course announcements and alumni communication carry GDPR obligations that differ from retail. Brevo's consent tooling, EU hosting and double opt-in support make compliance a platform feature rather than a manual process.

Professional services & non-profit

Client and supporter communication does not need enterprise pricing to be done properly. Brevo offers multi-channel marketing, a built-in CRM and GDPR tooling on plans that reflect how professional services and charities actually send. Non-profit pricing is available confirm current terms directly with Brevo.

Where your data sits, and what procurement will ask

Brevo’s servers are located in the EU. The platform is certified to ISO 27001:2022 and provides tooling to support GDPR, CASL and CCPA obligations — customisable consent forms, consent records and data request management. Enterprise plans add SSO and SAML, dedicated sending IPs and custom data integrations.

EU data centers

Account data is encrypted before back-up and held across geographically distinct servers within the EU.

ISO 27001:2022

Certified information security management, with multi-factor authentication and IP allow-listing. Certificate available on request.

GDPR, CASL and CCPA

Consent records, customisable opt-in forms and data request management are built into the platform rather than left to your configuration.

Deliverability

Dedicated IP available, with deliverability specialist support included from the Professional plan. Brevo maintains a shared IP pool managed for reputation.

Enterprise access controls

SSO and SAML at Enterprise tier, with multi-account management for groups and multi-brand businesses.

B Corp and sustainability

Certified B Corp, EcoVadis rated, with an annually published carbon footprint report. An increasingly relevant line in public-sector and enterprise tenders.

Request the security and compliance pack

ISO certification, data residency detail and the GDPR documentation your security team will ask for.

Proven Results with Brevo

47%

Repeat restaurant visits

Members who feel intimidated are roughly twice as likely to plan an exit

40%

Revenue growth

Suntransfers personalised the entire traveller journey — from booking confirmation through post-trip review — using advanced segmentation, and grew revenue by 40% as a result.

$1m

Additional annual revenue

Adbloom moved its ed-tech growth engine onto Brevo’s all-in-one platform and attributed $1m in additional annual revenue to the change.

Why go through Cloud & Commerce rather than signing up direct

Cloud & Commerce is Brevo’s go-to-market partner for the UK and Europe. A free trial gives you a login. We give you a costed commercial model against your real volumes, a migration plan mapped to your stack, the campaign build after go-live, and a direct line into Brevo’s UK team.

1. Fit call and commercial model

Thirty minutes. We establish whether Brevo fits your setup and cost it properly against your current platform, using your actual list size and send frequency. If it doesn’t fit, we say so and tell you what would.

2. Scoping and migration plan

Data mapping, integration requirements, deliverability plan, timeline and a clear division of responsibility — before anyone signs anything.

3. Build, launch and delivery

Journey build, campaign execution and ongoing reporting. Running outbound, content and campaign delivery for technology vendors is our core business.

Book a Brevo fit call 1

Thirty minutes with someone who knows the platform and the commercials. No demo script.

Frequently Asked Questions

What is Brevo?

Brevo is a customer engagement platform combining email marketing, SMS, WhatsApp, push notifications, live chat and transactional messaging with a built-in CRM, customer data platform and loyalty engine. Founded in 2012 and formerly known as Sendinblue, it serves more than 600,000 customers across 180+ countries and reached €200m+ in annual recurring revenue in 2025.

Who is Brevo's UK and Europe go-to-market partner?

Cloud & Commerce is Brevo's go-to-market partner for the UK and Europe. We handle commercial scoping, migration planning, implementation support and campaign delivery for businesses adopting Brevo, and work alongside Brevo's UK sales team on qualified opportunities.

Is Brevo GDPR compliant, and where is data hosted?

Brevo's servers are located in the EU. The platform is certified to ISO 27001:2022 and provides tooling to support GDPR, CASL and CCPA obligations, including consent records, customisable forms and data request management. Enterprise plans add SSO, SAML and dedicated sending IPs.

This distinguishes Brevo from Klaviyo and Mailchimp, which store data in the United States with no EU hosting option. HubSpot and ActiveCampaign both offer EU data centres, though some subprocessor processing may still occur outside the EU on both platforms.

How does Brevo pricing work?

Brevo prices primarily on the volume of email sent per month, with large contact storage included — the reverse of most competitors, which bill on the number of contacts stored. Plans run from a free tier through Starter, Standard and Professional to custom Enterprise pricing. SMS and WhatsApp are charged separately by usage.

Brevo or Klaviyo — which is better for e-commerce?

It depends on list shape and channel needs. Klaviyo's billing model charges on active profiles and moves accounts automatically. Its revenue attribution depth is strong for brands where revenue-per-flow is the primary metric. Brevo charges on sends with contact storage included, which favours large lists with moderate send frequency, and includes WhatsApp, live chat and a full CRM in the same platform. We run the numbers for your specific setup on the fit call.

Can I migrate from Mailchimp or Klaviyo, and how long does it take?

Brevo provides native import and sync for both platforms, connecting via API key and mapping contact attributes. The platform move itself is quick. The work is rebuilding journeys, warming sending reputation and running both systems in parallel until deliverability is confirmed. Cloud & Commerce handles this end to end.

Does Brevo support SMS and WhatsApp in the UK?

Yes. SMS, WhatsApp campaigns, web and mobile push, live chat and chatbot are all channels within the platform. SMS and WhatsApp are charged per message or conversation window rather than bundled into the plan fee.

Is Brevo suitable for mid-market and enterprise businesses?

Yes. Enterprise plans include multi-account management for multi-brand groups, custom data objects, custom integrations with warehouse, POS and ERP systems, dedicated IP, SSO and SAML, a custom loyalty engine and tailored onboarding. Brevo's customers include eBay, Louis Vuitton, Michelin and Nestlé.

What does it cost to work with Cloud & Commerce?

The fit call and the cost comparison are both free. Implementation, migration and campaign delivery are scoped and quoted against what you actually need. We'll give you a cost range on the first call rather than after three meetings.

What if Brevo isn't right for us?

We'll tell you on the fit call. Cloud & Commerce works with a portfolio of commerce technology vendors. There is no benefit to us in recommending a platform that doesn't fit — a bad implementation costs more in reputation than it earns in commission.

Evaluating Brevo?

Thirty minutes with someone who knows the platform and the commercials. We’ll model the cost against what you pay now and tell you whether it fits.

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Agency, consultancy or systems integrator?

Brevo is building its UK partner ecosystem now. If you deliver CRM, lifecycle or e-commerce work for clients, there is a route in with our enablement behind it.

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